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 Copyright © Assia Faheem 2018. All rights reserved

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Medium is the Message Consumption

This project is pretty much what it says on the tin. Medium is the message. We were set a typography brief to convey a message through the use of a single medium. I choose to convey the message of consumption and how as a society we are sold and pushed to buy things we don't need which lead me to catalogues (this project was pre Instagram and the boom of social media) and how much useless things are contextualised to society. 

For my typography piece I created an alphabet with the Argos catalogue as my medium. I carved into it to create a 3 dimensional piece conveying the word/message, consumption.