Innocent Smoothies rebrand

This brief was a re-branding project. The aim was to rebrand the product/company to a new target audience but still keeping the brands core values in tacked. My selected brand was Innocent Smoothies and my target audience was gap year students. I conducted market research to which I discovered, a lot of gap year student choose to use that time to travel and also choose to volunteer for charitable work. As a result I decided for the Innocent Smoothies brand to collaborate with the RED charity giving an opportunity for gap year student or adventures to volunteer with RED and also get a chance to travel and have gratifying experiences. Above is the stop frame animation which I created to promote the collaboration.

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