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Imrana Atelier  Branding

Commissioned to create a brand logo for a new independent start up tailoring studio. 

My clients atelier was focused towards South Asian community and clothing so I took my inspiration from the old Singer sewing machines where in South Asia traditionally would get adored with white patterns creating this chalky black and white dramatic effect an element which I wanted to reflect in the logo design.

I incorporated the shape of the Singer sewing machine into the central logo of the initial and using stitching patterns and needles as the border design.