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 Copyright © Assia Faheem 2018. All rights reserved

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Reg Perfect & the Squeegees

This project was based on creating an identity for a band called Reg Perfect & the Squeegees. I was inspired by the typography from old school Las Vegas and Saul Bass and translated those elements using print. I created an experimental print using foam boards, creating cut outs of the lettering I researched from Las Vegas. One of the elements that stood out to me was the various types of lettering that would visual feature on the horizon of the Las Vegas strip which is one of the reasons why I decided to involve different types of lettering instead of using one style giving the band a more stylistic and distinctive feel. To take the project live I found an abandoned Burger King drive thur, a very American style location in London which I used to advertise the band.